نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار گروه مدیریت دولتی، دانشگاه پیام نور، تهران، ایران.
2 کارشناس ارشد مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران.
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Context and Purpose: Considering the importance of the issue of companies' performance and the number of related researches in domestic and foreign journals, in this study, it was tried to investigate the antecedents of "organizational culture, competencies Artificial intelligence, workplace creativity and business marketing will be addressed from business to business.
Methodology: The current research is descriptive in terms of its purpose, and in terms of the type of practical use and in terms of the type of data, it is a quantitative research. The statistical population of the research included domestic (1391-1402) and foreign (2010-2024) articles, of which 9 cases were included in the meta-analysis process using a non-random purposeful sampling method. The selected studies were analyzed using CMA2 software (comprehensive meta-analysis software).
Findings: Among the outcomes of the company's performance, 2 cases of "artificial intelligence competencies, creativity in the workplace" have an effect size greater than (0.5), 2 cases of "organizational culture and business-to-business marketing" have an average effect size between were (0.30) to (0.5). Also, the combined fixed and random effect size of meta-analysis review of the company's performance outcomes was equal to 0.495. This effect rate (r) is evaluated as medium to high.
Conclusion: Making effective changes in variables with high effect sizes can create balance in the field of company performance.
کلیدواژهها [English]
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