نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه اقتصاد دنشگاه پیام نور تهران ایران
2 استادیار، گروه اقتصاد، دانشگاه پیام نور، تهران، ایران
3 کارشناس ارشد، گروه مدیریت، دانشگاه پیام نور، تهران، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Context and Purpose: The present research was conducted with the intelligence (AI) utilization on the innovative behavior of employees in the Khorramshahr Department of Education. The mediating roles of creative self-efficacy and STARA awareness, along with the moderating role of organizational AI readiness, were examined.
Methodology: The research is applied in terms of purpose and descriptive-correlational in terms of method. The statistical population consisted of 384 educational staff members in Khorramshahr, selected through random sampling. Data were collected using standardized questionnaires and analyzed using SPSS and SmartPLS software.
Findings: Results revealed that AI assistants have a positive and significant effect on employees’ innovative behavior. Creative self-efficacy acts as a positive mediator, while STARA awareness serves as a negative mediator in this relationship. Moreover, organizational AI readiness significantly moderates the strength of these effects.
Conclusion: Strategic use of AI technologies, when accompanied by enhanced creative self-efficacy and reduced STARA-related concerns, can effectively promote innovative behavior among educational staff. Organizational readiness plays a crucial role in the successful implementation of AI and should be prioritized in educational policy and planning.
کلیدواژهها [English]
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